Since its establishment in 2004, Sinotruk HOWO brand has gone through 20 years of development, during which it has launched multiple core products, which have had a profound impact on the industry and created significant value for users. Alston Motors will take stock of the four products produced by Sinotruk Howo over the past 20 years, and together retrieve our gradually fading memories.
Founder of Wide Body Heavy-duty Trucks--Sinotruk Howo 7
Twenty years ago, China's total road transportation volume reached 12.2 billion tons, accounting for over 70% of the country's total transportation volume. At that time, Sinotruk had been sitting on the throne in the field of engineering dump truck industry for many years. After a long period of precipitation and preparation, it finally released the Howo 7 in 2004.
The appearance of the HOWO 7 broke the current situation in China where there were no wide body heavy trucks, with comfort comparable to imported heavy trucks, like VOLVO, MAN, SCANIA, and a fully independently developed power chain. At that time, many domestic truck enthusiasts shouted the slogan "Save money to buy the HOWO 7".
The emergence of Sinotruk Howo 7 has further promoted the rapid development of mainline logistics. Twenty years ago, the traction horsepower for long-distance transportation was generally around 270-310 horsepower, while the horsepower of the Howo 7 directly reached 340 horsepower, comparable to many imported heavy trucks at that time. This has also led many large logistics companies to use the Howo 7 as an imported substitute model for long-distance mainline logistics.
The excellent quality of Sinotruk Howo 7 has not only won a good reputation for the Howo brand, but also achieved a good result of selling 10000 units in the first year of its launch, laying the foundation for the future development direction of Howo heavy-duty trucks.
The First Batch of Automatic Transmission Heavy-duty Trucks in China--Sinotruk Howo A7
Sinotruk HOWO A7 is one of the first mass-produced automatic transmission tractors in China, allowing truck owners to drive trucks like sedans. The launch of the HOWO A7 has truly improved the labor intensity of our truck owners.
Not only is it easier to drive, but the interior comfort of Sinotruk A7 was also leading the industry at that time, with better lateral space, vehicle height, and even sleeper width than other models in the same class.
In terms of power, the HOWO A7 is equipped with the D12 engine independently developed by China National Heavy Duty Truck Group, with horsepower ranging from 340 to 460. In 2008, such power parameters were not inferior even compared to imported heavy-duty trucks.
It is worth mentioning that the wind resistance of the cab of the HOWO A7 tractor is less than 0.5, which was not the focus of Sinotruk's promotion at that time. However, today, the wind resistance coefficient of the HOWO A7 still leads many brands, which can be said to be very forward-looking. It is not an exaggeration to say that the HOWO A7 heavy-duty truck defines what a flagship high-end heavy-duty truck is.
Quality and Technology Have Been Upgraded Again--Sinotruk Howo T7H
After the success of the previous two generations of products, Sinotruk did not slow down its iteration script. In 2013, it launched the groundbreaking Sinotruk HOWO T7H, which uses the same technology as European heavy-duty trucks in the engine, rear axle, frame, and cab, greatly improving the overall quality of the vehicle compared to domestic models.
Not only that, Sinotruk Howo T7H has also taken the lead in proposing the concept of long-term maintenance in China, including the three major components of the engine, box, and axles, as well as the wheel end of the entire vehicle, which has achieved ultra long maintenance. This not only reduces the number of times our truck owners come to the station for maintenance and improves the vehicle's attendance rate, but also reduces our truck owners' operating costs.
Until now, Sinotruk Howo T7H is also one of the well-known heavy-duty truck products in China, especially in the fields of express delivery, fast delivery, cold chain, etc. It has a high market share and continues to write a legend belonging to Sinotruk Howo.
Pay More Attention To The Operating Income of Truck Owners--Sinotruk Howo TH7
Many people may feel uncomfortable when they see the HOWO TH7 released in 2020. Although the overall appearance, interior, and power of the vehicle have undergone significant upgrades, both in terms of market positioning and corporate promotion focus, it seems that the focus is no longer on high-end leadership as before, but on improving user operated revenue. Many truck owners also say that this generation of HOWO heavy-duty trucks is becoming more "pragmatic".
The major change of the HOWO TH7 is the installation of a fully autonomous power chain, with a maximum horsepower exceeding 600 and offering multiple models such as diesel, LNG, CNG, etc.
The previously proud automatic transmission of the HOWO series has undergone more than ten years of iteration and comprehensive evolution, with higher transmission efficiency and more mature and intelligent shifting logic, making the entire vehicle highly economical.
The HOWO TH7 also takes the super luxury cabin of the HOWO series to another height, eliminating the common gear lever and parking handbrake in exchange for a more transparent and flat space. Intelligent configurations such as a high-tech LCD instrument panel and a central control color screen are also available, allowing truck owners to feel the warmth and comfort of home in the truck.
Over the past 20 years, the four core products of Sinotruk Howo have not only witnessed the strong growth of Sinotruk's heavy-duty trucks, but also deeply reflected the brand's persistent pursuit of technological innovation and high emphasis on user value. These products have set industry benchmarks in their respective segmented markets, led industry development trends, brought tangible benefits to users, and promoted the continuous progress and transformation of China's commercial vehicle industry.
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